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Transparency is Our Commitment

SOOW is an independent technology company that exists to help users manage how and who they share their data with. This allows for greater security, control, and transparency in data sharing. Our system is opt-in not opt-out, because consent is saying yes.

Our Consumer Promise

SOOW for Consumers: Connect

  • Connect is a fast, easy and safer way for consumers to login without a password on any device.
  • Simplifies the login and authentication process – passwordless login.
  • Solves the problem of forgotten passwords.

SOOW for Organisatons: Connect +

  • Reduces password abandonment and increases sales.
  • Improves customer loyalty & lifetime value.
  • Connects consumers & organisations in an ethical & compliant manner.
  • Enables easy to manage consent.