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A decade of data scandals and privacy breaches have made consumers suspicious of the idea that businesses care about their privacy, or about protecting their personal data.

How did we get here?

Those who fail to learn from history, goes the saying, are condemned to repeat it. The only way to make sure we handle data the right way moving forward is to understand what mistakes were made. This whitepaper tells the story of why consumers have stopped trusting businesses with their data, and answers the all-important question: How can we start to rebuild the trust?

Topics Covered in this Whitepaper

  • A Short History of Consumer Data (and How the Internet Changed Everything)
  • A Visual Breakdown of the 21st Century's Major Data Breaches
  • The Future of Data and Consent Management
  • How Businesses Can Use the SOOW Model to Rebuild the Trust

Take a sneak peek
at the whitepaper

Download Whitepaper